Embracing Kindness to Our Skin and Our Planet

Kindness to our skin and our planet

Reflecting on Our Skincare Philosophy

As we find ourselves mid-way through another year, we pause with intention. This moment allows us to reflect on how far we've come. It also helps us re-anchor ourselves in the values that shape our skincare philosophy.

Skincare is not just a fleeting trend or a formula in a bottle. It’s a ritual grounded in heritage and propelled by innovation. We draw inspiration from ancient apothecaries and timeworn herbal manuscripts. These texts whisper of healing traditions long before “clean beauty” became a hashtag. But tradition alone isn’t enough. Each product is reimagined with optimized science, bio-available actives, and lab-backed data. This ensures that efficacy and gentleness coexist.

The Importance of Gentleness

Why gentleness? Both our planet and our skin are fragile and deserving of grace. Our approach is one of intentional design. Every active ingredient is chosen with reverence. Every preservative is carefully considered. Each base, whether water, oil, or butter, is crafted to nurture the skin while being less disruptive to the environment. It’s not just about what goes in, but why and how.

A Nod to Our Cult Classics

You’ve shown unwavering love for our hero products. We continue to stand by their timelessness:

Mui Face Cleanser & Mui Body Wash

The Mui Face Cleanser and Mui Body Wash are designed for purification without stripping. The exfoliating strength of salicylic acid is softened by rice milk. This ensures a skin-friendly balance that supports barrier health.

Mui Face Cleanser

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O’oasis Daily Face Water

This product is a liquid poem of vegan collagen, Ganoderma, Matsutake, Reishi, Tremella, and fermented botanicals like hibiscus, yeast, and lactobacillus. It soothes the skin and nourishes the microbiome. Personally, it has been my skin rescue. Whenever I overdo it—whether from sunburn, stress, or impatience with my hypersensitive skin—I mist this on. Hours later, it feels as if the irritation never happened.

Oasis daily face water

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O’oasis Face Moisturizer

This moisturizer acts as a true skin whisperer. With peptides and growth factors, it rebuilds resilience while feeling impossibly light. It pairs perfectly with the Daily Face Water for calming, rebuilding, and thriving.

Miyoki Instant Lift Serum

Born from my impatience with makeup and erratic sleep, this serum became my fast-forward button to looking awake. One pump, and my face forgets the 3 a.m. emails and skipped concealer. There are no raccoon eyes or cakey touch-ups—just lifted, luminous skin.

Miyoki face serum

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Mui Face Oil

For those who love vitamin C and dream of desert blooms, this oil features Prickly Pear Cactus Oil. It plumps and brightens while offering deep moisturization.

Jouvence Face Oil

This oil combines Sacha Inchi (Inca Peanut) and alpha hydroxy acids with the adaptogenic power of Shatavari. It addresses the unique needs of menopausal skin. Expect glow, elasticity, and long-lasting comfort.

Phase Two: New Launches for a New Era

As we mentioned in our New Year wishes, 2025 is a year of refinement and expansion. Here’s what we’ve introduced so far:

O’oasis Naked Butter

This shea butter is sourced from Uganda and Burkina Faso. It is Fair-Trade, Organic, and Unrefined. Fragrance-free and filler-free, it is made for every skin in your family. Just pure, nourishing calm.

Beauty Code Anti-Blemish Serum

This clarifying serum is powered by bio-active botanicals like thyme, salix alba bark, camelina, and a ferment lysate complex. It’s targeted, gentle, and always respects your skin’s rhythm.

Miyoki Face Wash

This jelly-textured daily cleanser contains niacinamide and turmeric. It cleanses deeply while strengthening the skin barrier—a beautiful paradox.

DermaSvelte Firming Body Cream

This cream features coffee, cocoa, and a synergy of botanicals specifically targeting cellulite and orange-peel texture. Self-care doesn't stop at the face.

DermaSvelte Firming Cream

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Mui Lifting & Firming Face Mask

This mask combines French rose clay, niacinamide, rhizobian gum, and turmeric. It feels like a gentle pull-up hug for tired skin.

Coming Next Week: Nocte Luminatio Night Cream

This is our most ambitious night formula yet. With encapsulated retinol (in liposome form to keep it ultra-gentle) and ursolic acid, it targets deep repair without disruption. Radiance and youth are redefined.

You’re in Every Step of the Process

Every product we craft carries your imprint, your trust, your feedback, and your skin stories. You are in every test we run, every plant extract we source, and every formula we rewrite to make it better, cleaner, and gentler.

Thank you for walking this journey with us. For choosing skincare that sees your skin not as a problem to fix, but as a terrain to nurture.

Here’s to the next half of the year, glowing forward, always.

With gratitude,

J.R